CYRUS NOBLE & HAAS BROTHERS: A HISTORY
HAAS BROTHERS ESTABLISHED
1851: HAAS BROTHERS WHOLESALE GROCERIES ESTABLISHED
The year is 1851; the city, bustling San Francisco; the climate – pure gold! The City by the Bay was aglow from the famous Gold Rush of 1849 as Leopold Loupe and Kalman Haas set their sights on its lustrous streets. Loupe partnered with Haas and the two German natives began a general–store variety of business, Loupe & Haas. Together, they supplied groceries on the corner of Davis and California streets. In 1865, love beckoned Loupe to return to Europe where he married and remained. Over time, Loupe & Haas became a family affair for Kalman when his brothers Charles and Samuel, and cousins Jacob, Samuel, Abe, and William integrated. The firm became Haas Brothers Wholesale Groceries. Their burgeoning success was renowned in the wholesale commerce business.
A GROWING REPUTATION
1860: HAAS BROTHERS THRIVES AS PURVEYOR TO MINERS AND SETTLERS
Haas Brothers’ reputation for quality goods and honest commerce grows among newly-arrived settlers in the West, and the company becomes a hallmark of San Francisco’s boomtown landscape.
1871: THE CYRUS NOBLE RECIPE CREATED
In 1871, a new world-class bourbon whiskey is created by Ernest Reuben Lilienthal to honor Cyrus Noble, a renowned spirits distiller.
1873: CYRUS NOBLE BOURBON STRIKES GOLD
Cyrus Noble’s smooth whiskey achieves critical acclaim, weaving its way into miner’s saloons, as well as San Francisco’s upscale homes and bars.
RISING IN THE RANKS
1899: THE ADMIRAL'S TOAST
Commodore George Dewey was informed of his promotion to Admiral of the U.S. Navy. To celebrate, “He then reached for a bottle of Cyrus Noble, a sour mash bourbon, filled two glasses…” and drank a toast with his friend.
GOOD AS GOLD
1901: CYRUS NOBLE TRADED FOR A MINE CLAIM
Searchlight, Nevada – A prospector named John Coleman walked into a roaring mining camp. Like many prospectors, he was looking to trade a claim for anything else he could find useful. In this case, he traded a claim for one bottle of Cyrus Noble Whiskey, the “best bourbon in town.” The claim was developed into a rich mine, called the Cyrus Noble Mine, and yielded over $250,000 in gold.
RISING FROM THE ASHES
1915: HAAS BROTHERS MOVES TO A NEW BUILDING
Quickly recovering from San Francisco’s devastating earthquake of 1906, Haas Brothers commissions the constriction of one of the city’s most prominent buildings, at the corner of Davis and California streets, and shows the world that San Francisco is triumphantly back in business.
STAKING THE CLAIM
1934: HAAS BROTHERS CLAIMS CYRUS NOBLE
Throughout Prohibition, the Lilienthals kept the trademark for Cyrus Noble whiskey, but later sold it to the Haas Brothers, related to the Lilienthals by marriage.
1970: COLLECTIBLE DECANTERS
In the 1960s and 1970s, Cyrus Noble became known for a series of collectible ceramic decanters, including this set honoring John Coleman's 1901 trade.
A WELCOME RETURN
2011: CRAFT DISTILLED
160 years after its Gold Rush origin, Cyrus Noble was relaunched to acclaim, and remains craft-distilled in Kentucky.