Nov
7
2011
The Story of Cyrus Noble
The story of Cyrus Noble Bourbon is rooted in San Francisco and the boomtown years of the California Gold Rush. After a failed attempt to strike it rich in California’s mines, the adventurous Cyrus Noble returned to his home in Ohio. He took a job with a local distillery, where he soon became a superintendent and perfected his tasting and blending skills.
In 1871, a new Whiskey was commissioned under Cyrus’ name—little did he know that his claim to fame would come, not from a mine, but as the namesake of the most sought after Kentucky Whiskey of the San Francisco Gold Rush. Haas Brothers of San Francisco, a family owned grocery enterprise, and purveyor of world-class spirits—one of the first twenty companies to be incorporated in California 160 years ago—catapulted Cyrus Noble Whiskey to its greatest success.
The smooth Whiskey found its way into miners’ saloons, as well as San Francisco’s upscale homes and bars. It was enjoyed both by men and women who shared a common spirit of adventure, and possessed the ingenuity and the wherewithal to help settle the booming west.
140 years after its introduction, Haas Brothers proudly offers Cyrus Noble to a new generation of Bourbon drinkers—those who seek adventure at the edge of new places and ideas while embracing a hands-on, sleeves up philosophy, of crafting a world class spirit.